How do you ensure a successful event?

How Do You Ensure A Successful Event?

When it comes to planning any type of event, there is always one thing in common that all stakeholders aim for – a safe, secure and successful event. Whether it’s a football match, a concert or a conference, a correct plan must be put in place to ensure the safety of both the staff, attendees and any other stakeholders. Of course you cannot eliminate every single event security risk but you can put things in place to reduce the likelihood of any serious incidents, minimising the chance of any harm occurring and discouraging agitators from committing harmful acts. Any time a large group of people gets together at an event, the risk of a security threat increases. It is a shocking statistic to think that 53% of meeting and event organisers don’t have event-specific crisis management in place – the potential for harm is simply too great not to take event security seriously. So with that said, how do you ensure a successful event?

Risk assessment

A risk assessment – possibly one of the most important aspects when it comes to the planning process. Your first priority is, of course, ensuring the safety of everyone on-site. You need to decide what poses a risk to those in attendance – or the event location – and the necessary measures required to mitigate any danger. There are three main things that you need to question; what might cause harm? Who might be affected? What controls need to be put in place? This then means that you can understand exactly what actions need to be carried out in order to minimise the chance of any incidents occurring. More times than not, an event runs  smoothly; however, on the rare occasion a problem does arise, a risk assessment is vital to prove that you have ticked all the boxes in advance. Risk assessments are a great way to ensure that you have thought through the safety implications of the activity and taken all possible steps to reduce any risk.

Keep your security measures visible

You may have been fooled into the thought that keeping your security hidden is going to help; when in fact it actually does more harm than good. The main goal of security isn’t to just respond to threats; it is to prevent any threats from happening in the first place. By keeping your security visible, it means that a potential agitator is  more likely to move on as they don’t want to be caught; in essence, it works as a deterrent. Not only is it vital for reducing the risk of danger, but it also ensures that your guests feel safer as they have the peace of mind that trained security staff and procedures have been put in place to keep them safe and secure. It also means that in the case of any emergencies, they know exactly where to find help.

Develop an emergency plan

When it comes to large-scale events, incidents can occur at any time; this can range from a fire emergency all the way to a terror attack. The purpose of creating an emergency plan is to draft a procedure that everyone will put into place in the event of a disaster. It should include things like ways to evacuate the event, where staff should meet during an emergency and how guests will be guided during any incidents. For bigger scale events, the emergency plan will be discussed with the authorities including people like the police, ambulance services and emergency planning. It is critical to t have plans in place to respond to both health and safety incidents or any other emergencies that may occur.  


Communication is key in almost everything we do but sometimes it is overlooked and forgotten. We forget that working together ultimately achieves more. In order for an event to run smoothly and for risks to be eliminated, it is crucial both staff and security work together to communicate efficiently. Staff should be equipped with walkie talkies and a briefing should be carried out before every event – this means that everyone will know exactly what they are doing and all safety procedures can be followed smoothly with no hesitation.

Crowd control

When it comes to large crowds of people, safety can be compromised which is why an event safety plan must include comprehensive crowd control procedures. It is vital that crowds are kept under control and monitored to ensure that no disruption or incidents occur. Aspects such as where guests need to be – and that there are unmanned exits  that allow people to go outside – should be thought through as a precaution to avoid any potential injuries that can easily occur.

So, when it comes to ensuring a successful event, there is not one simple way. It takes strong communication, effective security measures and thorough emergency plans for an event to run safely and smoothly. No matter the type of event, everything must be put in place to help minimise any risks.

As we start to see the events industry finally open up again, there will be a lot of excitement and anticipation from all attendees, staff and security which is why security is important now more than ever. There is one crucial thing that must always be prioritised and that is the safety of everyone. By considering all potential threats and investing in resources to help make your venue secure, it will help you to host a safe event for your attendees.

Here at Newman Event Services, our staff hold a strong and in-depth knowledge of the event security sector. Our main priority is safety and we offer a wide range of services to keep both you and your staff safe when it comes to events. We want to offer you the peace of mind that you need when planning any type of event.

If you are looking for a trusted event security partner, get in touch today on 01295 722844 or for a confidential discussion with one of our experts!

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